Branding UpPrize: The BNY Mellon Social Innovation Challenge

Roket was selected by The Forbes Funds to deliver the BNY Mellon Social Innovation Challenge to market. We jumped at the opportunity to put our firm’s entrepreneurial experience and brand skills to work to advance purpose-driven innovation in the Pittsburgh region.

UpPrize applies a new approach to community problem solving by supporting entrepreneurs whose technology had the potential to solve social challenges for the region’s nonprofits. Roket’s branding and Web development efforts included brand strategy and positioning, naming, brand identity design, website design, and front-end Web development for the Pittsburgh-based competition.

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15+ Tools We Use to Help Startups Acquire Their First Paying Customers

For young startups, acquiring customers is a serious challenge. There are a lot of moving parts involved; it’s not just “business as usual.”

Like most entrepreneurs, you’re looking for product-market-fit, early adopters, and your first customers. These early adopters and first customers can provide the crucial feedback needed to get you to the next step in your product development and marketing outreach.

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