Author Archive for David Crawford

Mission Planning: Roket’s Battle-Tested Design & Development Process

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Would you pilot a rocket bound for the moon without any training? Of course you wouldn’t. An astronaut spends years preparing his or her body and mind to take on that challenge. And although design and development are not quite as scary as being shot into space, they too can be overwhelming if you aren’t…

Two Stellar Years

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We launched Roket two years ago today. During this time, we’ve made a name for ourselves as the “go-to” team for Purpose-Built Websites and Intuitive Apps. Recently launched projects include: 360fly’s app and web ecosystem, the UpPrize Social Innovation Challenge and Thread’s new online presence. With another amazing year under our space belts, we’d like…

Our clients know good design and the smart technology accelerates business growth.

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Roket is almost two years old. During this time, we have been fortunate to collaborate with more than 50 clients. They include small startups, growing brands, and a billion-dollar corporation or two.

Branding UpPrize: The BNY Mellon Social Innovation Challenge

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Roket was selected by The Forbes Funds to deliver the BNY Mellon Social Innovation Challenge to market. We jumped at the opportunity to put our firm’s entrepreneurial experience and brand skills to work to advance purpose-driven innovation in the Pittsburgh region. UpPrize applies a new approach to community problem solving by supporting entrepreneurs whose technology had…

Pittsburgh Web Design Day 2015

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I look forward to Pittsburgh’s yearly Web Design Day (@webdesignday). It’s our area’s most popular and longest running event in the web community. It gives local professionals and students an awesome opportunity to hear from some of the best and brightest from around the county, and sometimes, around the world.

One Stellar Year

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We launched Roket one year ago today. Our previous experiences as part of in-house marketing and product teams, large and small agencies, and scrappy startups shaped our mission. We saw that working with an agency, for most businesses, was a major pain. With their inflated costs, unnecessary bureaucracy, lack of speed and efficiency, and mediocre…

15+ Tools We Use to Help Startups Acquire Their First Paying Customers

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For young startups, acquiring customers is a serious challenge. There are a lot of moving parts involved; it’s not just “business as usual.” Like most entrepreneurs, you’re looking for product-market-fit, early adopters, and your first customers. These early adopters and first customers can provide the crucial feedback needed to get you to the next step in your product development…

How to Find, Capture, and Utilize Inspiration for Brand Creation

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Quick & Collaborative Starting on a new brand is exciting. The visual possibilities are endless, and the outcome is unknown. Because of this, it can also be overwhelming. To help you and your team move quickly toward the most appropriate solution, you’ll want a process for finding, capturing, and utilizing inspiration. Inspiration comes in the…

Launched: STEM Lunar Challenge

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Roket Designed and Developed a Multi-City Crowd-Funding Platform for STEM Education The Beginning A startup veteran and space enthusiast, Richard Behana, approached Roket with his concept for a multi-city crowd-funding competition to benefit STEM (Science, Technology, Engineering, and Mathematics) education. Each city competes to raise the most money. The top city will be granted the opportunity to build a…