Ever since the IoT exploded onto the scene and Smart Home devices hit the market, they have been transforming the consumer electronics world and disrupting industries ranging from retail to business and even health care. By the year 2025, there will be more than 75 billion connected devices, according to Statista, proving that this is a market perfectly poised for growth.
But if you pay attention to studies like Cisco’s, which estimated that roughly 75 percent of IoT startups fail, you might be feeling a little unsure of how to navigate the launch of a new IoT or Smart Home brand or product. While it’s true that there are startups that don’t survive the hiccups they encounter along the way, we’re here to deliver some good news: The IoT continuing to grow and expand on a massive scale. We’ve gathered some tips to help get you and your IoT or Smart Home brand started.
Focus on the MVP
MVP app design and development is an important concept in the creation of early-stage digital products. It’s all about getting your app in market as soon as possible so it can be tested by real users. It has been proven to be the fastest way to take products from the ideation to market. Then, based on user feedback, app developers and designers can tweak and improve your product to respond to what is learned.
Speed Is Essential
When it comes to launching a new IoT or Smart Home brand or product, one concept reigns supreme: The faster you get it to the market, the faster it can be tested. In addition to defining your MVP app design, you and your team need to keep agility at the top of your list of priorities. Allot 8 to 12 weeks to get a working product in people’s hands, then focus on evolving the product to best meet consumer needs and business goals as you go.
Keep User Experience at the Center
After all, this is what will set your IoT or Smart Home product apart from others on the market. Make your product intuitive, intelligent, and appealing, and run exhaustive user tests to prove these assumptions. These in person tests can provide a fuller picture and help you learn whether people will buy your product, what they’d pay for it, and what they like and don’t like about it. These learnings can be applied to your brand identity design, marketing and positioning by showcasing how your product meets consumer needs in a way that’s different—and better—than other products in market.
More good news: You’re not alone! When you partner with the right user experience and app development team, you get access to everything to support your IoT or smart home product launch from branding, marketing, app design and app development.
Launching a new IoT or Smart Home brand or product? Discover all the ways that Roket can help.