Branding & Web Development
- Brand & Identity Design
- Web Design
- Front-End Development
- Wordpress Development
Brand & Identity Design
As a Pittsburgh branding agency, Roket began with our Mission Planning process. We researched and documented the needs and interests of our audience. We primed ourselves on the brands, positioning, and style of competitor publications, craft beer brands, and similar brands. We pulled together 3 distinct mood boards for our team and client to consider. These were visual jumping off points for the Hop Culture branding. They acted as great conversation starters and gave concrete examples of style, typography, texture, pattern, and mood.
Black & Bold
With the client’s input on their preferred mood board, we began to sketch dozens of concepts for the brand identity.
The final branding mark arose from wanting a symbolic representation of hops. The iconic shape of the hop flower was dissected, creating a unique form. The icon hints at the idea of a “mountain top” or “crown,” but most importantly, it created a memorable mark and properly represented the brand.
Our mission for the platform was to design, develop, and deploy a web magazine. To do this, we used a custom built WordPress template and a custom easy-to-use administrative interface for article publishing.
With repositionable content blocks, each post is configurable by the creator, giving an immense amount of control over the final layout for each piece using our custom WYSIWYG interface.
Header Image Gallery
Article headers can contain a single image or an image gallery.
Dynamically populated icons layer on top of the header image depending on the chosen category.
Links to Facebook, Twitter, and email makes sharing easy.
Link to other articles in the same category.
Callout a related article.
In-line Image Gallery
Placed directly in articles to keep users engaged.
Center, left, or right align quotes.
Sidebar with Image
Include images and links to promote products or articles.
Embed Google Maps.
Aligns to either side of the article.
Stretches to full width to accommodate larger photos.
Keep readers on the site.
Social Media Bar
Includes newsletter sign up and links to Twitter and Instagram.
The HopCulture website and brand launched in 2016 in Pittsburgh.
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