Launch Support Services
- Naming, Brand & Identity Design
- Product Strategy & Definition
- Information Architecture (IA)
- User Experience Design (UX)
- User Interface Design (UI)
- Mobile App Development
- Shopify eCommerce
- Package Design
- Marketing Communications
“We were extremely happy with Roket's performance and the final product. Their dedication and talent were exceptional.“Hardy Schmidbauer CEO of Tracknet and Founder of Tabs
Product Naming, Branding, and Identity Design
Roket’s brand naming and identity design process began with Mission Planning. We researched and documented the needs and interests of our target audience with detailed customer personas. We identified direct competitors in smart home, IoT, and location tracking space and leaders in the broader consumer electronics category. We primed ourselves on the brands, their positioning, and their offerings which helped to reveal the white space where we would position Tabs. From this foundation, we able to create and deliver the brand name, brand identity, and marketing messaging to launch Tabs.
iOS & Android App Design
At the center of the Tabs IoT solution is the iOS and Android mobile app experiences. The apps we designed pair with Tabs' smart home and locator devices providing parents complete visibility into the activities and location of their children as well as the security and health of their home.
We worked with TrackNet's internal team to integrate the needs of the physical IoT devices with the apps user experience. The key user experiences we created for Tabs' consumer electronics app included product onboarding and setup, user alerts display management, device management, and device data presentation.
Technology Marketing Website
As the main sales and marketing channel, Tabs.io was designed and developed to help make the discovery and purchasing process experiences simple for customers.
Shopify eCommerce Website
The straightforward language, illustrated use cases, helpful technology diagrams, beautiful product images, and simple eCommerce experience contributes to an engaging customer experience on Tabs.io.
At every step of the way, Roket was focused on telling the right story and ensuring a frictionless experience for our customers—from discovery, to purchase, to setup, to everyday use.
The Unboxing Experience
With focus on a seamless brand experience, our team was also responsible for the design and execution of the packaging for Tabs' entire suite of smart home products. This included the housing and the accompanying user guides that lead customers through the setup and troubleshooting process for all 10 consumer electronic devices.
Tabs successfully launched their smart home technology in January of 2018 at CES in Las Vegas.
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